Over the past year and half I’ve worked to realign the business with my renewed goals and core values. If you’ve followed my journey over the years you’d know this isn’t my first rodeo when it comes to a rebrand. Yet, this was just as challenging as it has been rewarding.
With the help of fellow creatives I sought to refuel and refresh my brand and overall brand experience. I worked with Janet of Simply Sleek Designs for a brand audit that resulted in a tough but fair assessment. Janet and I created the rebrand you see now and I’m forever grateful!
A great lesson to learn in design? Copy before the design. I worked with Taylor of Lemon Tree Editorial to craft the amazing words you now see woven throughout my beautiful site. Taylor is an advocate for diversity and inclusion and works with wedding professionals. She not only took the time to get to know me but a few of our past clients as well. I truly love the streamlined process Taylor created!
Speaking of beautiful site, I purchased my stylish template design from Angela of Saffron Avenue. When I stumbled upon Angela’s work I was amazed at how detailed her templates were & how she worked to have the end user in mind. Angela’s work is gorgeous & I couldn’t pass up the opportunity to customize my template with her!
Our final labor of love – the online shop launches later this week so be sure to check out the digital products once it’s LIVE!
Take a look around, I would love to hear your thoughts on the brand refresh!
Reflect. Refresh. Renew.
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